Rethinking structures

ColaLife

Lusaka, Zambia |

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One in eight children die before their fifth birthday and the second biggest killer is dehydration from diarrhoea. We have known how to treat diarrhoea for more than 30 years but less than 1% of children get this treatment. ColaLife uses the same principles and networks that Coca-Cola and other commodity producers use, to open up private sector supply chains for ‘social products’ such as oral rehydration salts and zinc supplements to treat diarrhoea. We began with the concept of using space in Coca-Cola crates – but have extended into a range of innovations, some based on Coca-Cola’s expertise and networks – but many based on questioning the status quo.

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